Develop CRM strategy for customer engagement and retention at Kriptomat, a leading cryptocurrency investment platform. Lead a team and build comprehensive customer lifecycle management strategies. Key Responsibilities: • Develop CRM strategy for customer engagement and retention • Oversee the setup and execution of campaigns across email, push notifications, SMS, and in-app messaging • Build and lead a CRM team • Create customer segments and lifecycle management strategies • Collaborate cross-functionally with Product, Marketing, and Customer Success teams Team Members to Oversee: • CRM Campaign Specialist • Data Analyst • Content Writer • Customer Lifecycle Specialist • Marketing Automation Specialist Qualifications: • Minimum 3 years CRM management in fintech • Strong data analysis and analytical skills • Experience building and managing teams • Deep understanding of customer needs and lifecycle stages • Excellent communication skills • Strategic thinking abilities Benefits: • Innovative work environment • Opportunity for professional growth • Join a diverse, talented team of professionals passionate about making crypto accessible