Cachet is redefining insurance for the platform economy. Our technology and services are making insurance fairer and more flexible. We help platforms and insurers work better together by offering tools that enable trust, simplicity, and control. ROLE SUMMARY: Own and operate Cachet's content engine across formats, channels, and teams. This is a hands-on creative role for a multidisciplinary marketer ready to lead, write, and produce high-quality content that tells our story and supports business goals. WHAT YOU'LL DO: Content Strategy & Ownership: • Own the Cachet content calendar across blog, web, social, and email • Ensure alignment with brand tone, positioning, and campaign goals • Manage production end-to-end from ideation to publishing • Track and analyze performance across formats and channels (traffic, engagement, SEO) • Recommend updates or new formats based on trends and performance data Multi-Format Content Creation: • Write clear, engaging content: blog posts, landing pages, social copy, emails • Produce or adapt supporting visuals (e.g. social graphics, one-pagers, decks) • Collaborate with design or agency partners for higher-quality creative Support for Campaigns & Brand Awareness: • Develop content for product launches, PR, partnerships, and conferences • Support Sales with tailored materials (e.g. decks, case studies, product one-pagers) • Keep our website content fresh and relevant; liaise with dev/design on updates REQUIREMENTS: • 2-6 years of experience in content marketing, communications, or editorial roles • Excellent writing and editing skills across long- and short-form formats • Experience managing a content calendar and cross-channel content strategy • Basic design and visual content skills (e.g. Canva, Figma, templates) • Familiarity with SEO basics, CMS tools, and performance metrics • Comfortable working independently and cross-functionally NICE TO HAVE: • Experience in fintech, mobility, insurance, or platform-based businesses • Familiarity with HubSpot, Notion, Google Analytics, or similar tools • Experience supporting B2B brand or product marketing • A portfolio of writing samples and light creative work WORK SETUP: This is a hybrid role. Our HQ is in Tallinn, where the team works together regularly each week. Remote work is welcome, but we expect monthly in-person collaboration in Tallinn to stay connected and aligned. English is our working language, and EU work authorization is required.